After reading the Southern Company’s New Release, it reiterates what Mrs. Mallard has been saying about how quality of the content in a news release trumps format. The release is appealing because it highlights the long-standing history of the relationship between Alabama Power, The Birmingham City School System and The First Tee National School Program companies, which establishes credibility. To the reader, this says “we have partnered before and this is not new to us”. The fact that over 2.6 million children nationwide are participating in the program also reinforces the credibility. As a parent of a child participating in the First Tee National School Program, I would be confident that it would undoubtedly benefit my child.
The release is also a heart-warming piece to read and spark human interest. The fact that its release is based on a program that will benefit children’s physical education appeals to the reader’s emotion, and even makes you want to be a part of the experience.