Although Coca Cola’s “America the Beautiful” ad has been the most controversial, it was my personal favorite Super Bowl XLVIII advertisement. While some are outraged that Coca Cola, a staple in American culture, has embraced all of the cultures that make America diverse, I thought the commercial was incredible. Why do we call it the “land of the free” and the “home of the brave” if not everyone is free to express their culture and we’re not brave enough to accept America for the melting pot that it is? Is diversity not what makes America worth celebrating?
The National Anthem itself was an ode to America. It was sang, in its diverse languages, beautifully. Not to mention I absolutely loved the gay couple. To some this ad represents a harsh reality; but to me, the ad represents the 2014 America. I think this was Coke’s big “F U” to the world. They knew it was a risk to air the ad during the most watched television event of the year, and they went for it. I think that’s (for a lack of better terms) freaking awesome for Coke. To me, it was the most accurate portrayal of America today.
At the end of the day, Coke’s loyal customers aren’t going anywhere after one Super Bowl advertisement. One 60-second ad will not erase the last 100+ years they’ve been building consumer relationships. It doesn’t matter what God you serve, what you believe or how you dress – Coca Cola brings us all together. That’s what the commercial is about. Every culture should appreciate that.