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Georgia Southern University Participates in No Impact Week 2014

By Briana Davis and Adrienne Glover, fundmulti@georgiasouthern.edu.

Georgia Southern University Participates in No Impact Week 2014

Georgia Southern University is celebrating No Impact Week 2014 from April 13 to April 19, 2014. No Impact Week includes activities for every designated day of the week: Sunday is Consumption Day; Monday is Trash Day; Tuesday is Food Day; Wednesday is Transportation Day; Thursday is Energy Day; Friday is Water Day and Saturday is Giving Back.

No Impact Week is a based on Colin “No Impact Man” Beaven’s No Impact Experiment living a low sustainability lifestyle for a year in New York City. Schools and universities modeled the No Impact Experiment by transforming it into a week-long “carbon-cleanse”. The activities are designed to decrease environmental impact. 

“We show people how to be more sustainable and how we can have less of an impact on the planet and on our university,” the Center for Sustainability’s Graduate Assistant Christina Beslin said.

Center for Sustainability Supports the Cause

Georgia Southern’s Center for Sustainability aims to increase education and awareness of on-campus and community sustainability issues. For each day of No Impact Week the Center for Sustainability sets up activities for students to participate in.

These activities include sustainability exhibits, a Lunar Eclipse viewing, a community bike ride, an Earth Day celebration and a display of Georgia Southern’s ecological footprint. Most of the activities are held at the rotunda and offer giveaways such as t-shirts and food.

Farmer’s Market

The No Impact Week activity that attracts the most people is the on-campus Farmer’s Market. Here students can buy locally grown, organic fruits, vegetables and meals. Hunter Cattle was one of the many vendors at the Food Day Farmer’s Market. The company prepares grass-fed beef, pastured pork and free-range chicken and eggs.

“I only came to the Farmer’s Market to look around. I ended up buying a burger from Hunter Cattle that made me want to come back,” Senior Alecia Tyler said.

 Students can register for No Impact Week individually or with their University here.

An Ode To Spring Break 2K14: Best & Worst Hangover Foods

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For some, yesterday was the first official day of Spring Break 2014. Others were celebrating St. Patrick’s Day, a.k.a. one of very few days you get a free pass for getting extremely drunk and making bad decisions. It’s kind of a big deal in the college world. If your night was anything like mine, you’re just waking up and you’ll need this whenever you decide to make that dreadful trip to the kitchen: Greatist’s List for the Best & Worst Hangover Foods. You’re welcome 🙂

My Favorite Super Bowl Ad

Although Coca Cola’s “America the Beautiful” ad has been the most controversial, it was my personal favorite Super Bowl XLVIII advertisement. While some are outraged that Coca Cola, a staple in American culture, has embraced all of the cultures that make America diverse, I thought the commercial was incredible. Why do we call it the “land of the free” and the “home of the brave” if not everyone is free to express their culture and we’re not brave enough to accept America for the melting pot that it is? Is diversity not what makes America worth celebrating?

The National Anthem itself was an ode to America. It was sang, in its diverse languages, beautifully. Not to mention I absolutely loved the gay couple. To some this ad represents a harsh reality; but to me, the ad represents the 2014 America. I think this was Coke’s big “F U” to the world. They knew it was a risk to air the ad during the most watched television event of the year, and they went for it. I think that’s (for a lack of better terms) freaking awesome for Coke. To me, it was the most accurate portrayal of America today.

At the end of the day, Coke’s loyal customers aren’t going anywhere after one Super Bowl advertisement. One 60-second ad will not erase the last 100+ years they’ve been building consumer relationships. It doesn’t matter what God you serve, what you believe or how you dress – Coca Cola brings us all together. That’s what the commercial is about. Every culture should appreciate that.

Southern Company Blog Post (Assignment #10)

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After reading the Southern Company’s New Release, it reiterates what Mrs. Mallard has been saying about how quality of the content in a news release trumps format. The release is appealing because it highlights the long-standing history of the relationship between Alabama Power, The Birmingham City School System and The First Tee National School Program companies, which establishes credibility. To the reader, this says “we have partnered before and this is not new to us”. The fact that over 2.6 million children nationwide are participating in the program also reinforces the credibility. As a parent of a child participating in the First Tee National School Program, I would be confident that it would undoubtedly benefit my child.

The release is also a heart-warming piece to read and spark human interest. The fact that its release is based on a program that will benefit children’s physical education appeals to the reader’s emotion, and even makes you want to be a part of the experience.

Comments on Other Blogs

Comments on Classmates’ Blogs:

  1. “Knowing the Basics of PR Is A Must” (Lindsey McCormick)http://lm02155.wordpress.com/2013/04/26/knowing-the-basics-of-pr-is-a-must/

    • Lindsey, your post is spot-on. Many people think that PR is just that, but the tasks of PR professionals overlap with other fields such as journalism, advertising and marketing. Understanding every element of PR is something you can only obtain through an introductory course.
  2. “All Should Take a Look into Public Relations Despite their Major” (markowitzhay)  – http://markowitzhay.wordpress.com/2013/04/25/all-should-take-a-look-into-public-relations-despite-their-major/

    • You made some very good points in this post. Intro courses will help people considering a PR job, as well as those who are unsure about PR, clear up any misconceptions about the field. I never thought about the fact that it makes you a more conscious consumer/ PR audience member.
  3. “Topic of the Week 4” ()- http://thedevilwearspradablog.wordpress.com/2013/04/26/topic-of-the-week-4/
    • I also believe an introductory course definitely helps you more than it can hurt you. You learn skills applicable to any field. Also, for those who are undeclared, they can get a glimpse into what PR consists of, and possibly declare it their major.
  4. “Scandal: Is it Good for PR?” (Shauntel Hall) – http://sh04090.wordpress.com/2013/03/01/scandal-is-it-good-for-pr/

    • As a Scandal fanatic, I agree 100% with this post. In fact, I wrote a similar post. I think that Scandal shows people more than the glamorous aspects of PR. It shows all the nitty gritty elements, especially relating to crisis management.
  5. “Blog Post #3” (stefsmalls8) – http://stefsmalls8.wordpress.com/2013/04/05/blog-post-3/

    • This sounds like an incredible experience! When you first think diversity, you don’t think musical diversity. I enjoyed reading about this event! :)
  6. “The Portrayal of PR in Mass Media” (sethdonahue) – http://sethadonahue.wordpress.com/2013/03/01/the-portrayal-of-pr-in-mass-media/

    • Seth, I agree with this 100 percent! PR is only seen as a glamorous job. The long hours and hard work put into planning, strategizing and creating an effective tactic are rarely showcased. I think people lump Communications professionals together because there is a general misunderstanding about what each of these jobs – Journalists, Advertisers, Marketers and PR Professionals – are about.

Comments on Mrs. Andrews’ Blogs:

  1. “5 Advisement Reminders”http://practicalissues.wordpress.com/2013/03/06/5-advisement-reminders/
    • Mrs. Andrews,
      These were very helpful tips. I did all of these things before my advisement appointment and I was in and out in about 10 minutes.
      I suppose this would go under “Bring your tentative schedule” but my only suggestion would be to ALWAYS have back-up classes. I’ve learned that you can never ensure your spot in the classes you want, no matter how badly you need them.
  2. “Ethics vs. Job Obligations: The Internship Experience”http://practicalissues.wordpress.com/2013/03/26/ethics-vs-job-obligations-the-internship-experience/
    • This is a slippery slope. I personally feel that to an extent, it would be “making up” a quote because those specific words did not come out of that person’s mouth. But I feel that with their thorough examination and approval, it is okay to use that quote. I would tell this person: If your BOSS is the one who has directed you to create a quote, it should make you feel a little better about it on a professional level, because there is little room for you to be seen as faulty. But if it personally makes you feel uneasy, I’d say try to find a happy medium. You could send the person to be interviewed a short e-mail detailing the topic and they could send back a number of quotes for you to choose from. (No one is too busy to e-mail.) I would also suggest not to continue the trend working for any future companies because normally you do not make up quotes at all, as that is a very serious offense in the Journalism community.
  3. “Are you the Next Public Relations Student of the Year?”http://practicalissues.wordpress.com/2013/03/12/are-you-the-next-public-relations-student-of-the-year/

    • If I had a portfolio worthy of this award, I would definitely apply this year. Because I am only in my Introductory courses, I have a very small and unimpressive portfolio, but I do hope to apply for this award in upcoming years. It would be a great achievement!

TOTW 4: Securing a Job in PR

tumblr_inline_mkhkaxXRzY1qz4rgpThree things that I have done to secure a job in Public Relations:

  1. Internships- I have already completed 3 Public Relations-related internships. My first internship was at City Hall, working for Council member Aaron Watson. My second internship was for an Atlanta-based online magazine, Layllah Magazine. And I am currently working as a Public Relation/Marketing intern at Merritt & Merritt Law Firm here in Statesboro.
  2. Networking- These internships have enabled me to network with numerous people who may assist me in the future. These people are contacts for potential employers, as well as the employers themselves.
  3. Job Postings- This may not seem like a way to secure a job, but I constantly check job postings, especially on Craigslist. Checking the postings help me to figure out what types of positions will be available when I graduate, and in what cities. I constantly receive e-mail updates from Creative Jobs Central, who post Marketing/Public Relations jobs. I also follow Market Jobs USA on Twitter, who post Marketing jobs and internships daily.

3 things I must do in the future to secure a job:

  1. Networking- I will continue to network anywhere that I can. I can never meet too many people, as they could all be of assistance to me at some point. As people say, “It’s not what you know, it’s who you know”.
  2. Portfolio- I can continue building my resume with projects my current and future internships and classes. The more quality work I add to it, the more impressive it will be.
  3. Business cards- I want to create my own business cards to portray myself as a professional. This is the easiest way to network. I can always have them with me. If I happen to hand my card to the right person/people, it could land me a job.

Topic of the Week 3

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Last Friday, I attended the annual “Gorilla Thrilla” event. Gorilla Thrilla is a step show hosted by the Alpha Phi Alpha fraternity. Although it is hosted by an African American fraternity, everyone is welcome. In fact, I thought this year was the most diverse turnout yet. One of the step show finalists from an Atlanta high school included an Asian boy, which impressed the crowd. Another one of the performers, an Alpha, drove from North Carolina to perform by himself. The crowd was a bit shocked to see that he was white, because he is a part of a fraternity with African American roots, but he was one of the best performers of the night. Additionally, an entire section of the crowd was Caucasian, which I have never seen before. I think these elements of the show that promote diversity and show people that you don’t have to be a certain race to enjoy the show.

I found out about the event through word of mouth and an event invitation on Facebook. Because it was the fraternity’s 22nd annual event, the event was already widely known and required less press than if it were the first annual event. I did not see posters plastered all over campus, or on the campus website. I attended because I have been going since freshman year and the event always seems to get better. I believe that certain aspects of public relations should have been used to increase to event’s success rate. For example, in terms of persuasive communication, I feel the organization could have used more channels to spread the word. Also, the message on the flyers was more vague than clear. It only featured the name of the event and the date, which I suspect was to invoke a curiosity. However, I feel that by releasing more information on the flyers, people who had never been to or heard of Gorilla Thrilla would have been more likely to come.